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EX-MICROSOFT EXEC QUESTIONS FIRM'S FUTURE IF IT DOESN'T REGAIN 'CREATIVE SPARK'
Submitted by bwurtz on February 6, 2010 - 3:51pm.
Dick Brass, a former vice president at Redmond-based, global software giant Microsoft, recently issued a grim forecast about the company's future on the New York Times op-ed pages:
"... while the company has had a truly amazing past and an enviably prosperous present, unless it regains its creative spark, it’s an open question whether it has much of a future."
According to Brass, the main culprit clouding Microsoft's future is the fact that "[u]nlike other companies, Microsoft never developed a true system for innovation." This has impaired the company's ability to successfully bring creative new products to market. This fact has created in its wake a "dysfunctional corporate culture" that has brought about the "a steady exit of its best and brightest" and ended the company's reputation as "the cool or cutting-edge place to work."
But some Microsofties are trying to make the company more creative so that it can innovate more successfully. This story will be presented at the April ASTDps Creativity and Innovation SIG panel discussion, along with successful innovation stories from two other regional organizations. You won't want to miss this vital conversation involving one of the Puget Sound region's engines of properity.
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